The Importance of Web Hosting Support for Your Business
Nothing is more frustrating to a website visitor than waiting forever for a website to load content. Your business only gets one first impression online; don't let lousy hosting ruin your website conversion rate. Do your due diligence and get an exemplary web hosting service. Here's why.
In 2022, Portent internal research (Portent.com) looked at over 100 million page views across 20 B2B sites for conversion data. They concluded that site speed impacts conversion rate and sales. They also determined that the recommended load time to improve conversions is 1-4 seconds; load times longer than 4 seconds can ruin your online conversion rate.
Web hosting is a vital part of your business website. It lets you make your website visible to potential customers and gives you the tools and features to keep your site performing at its best. But what are the critical factors to consider when choosing a web hosting provider? The Importance of Web Hosting Support for your business looks at the different types of web hosting plans available, affordability, storage and memory options, customer service, e-commerce integrations, website builder tools, scalability, and more with the unique needs of small businesses in mind.
A great web host company will have a 20-year track record and a robust 24/7 technical support team that can resolve problems quickly and effectively. Website downtime is frustrating for website visitors, and it can cause them to lose trust in your brand. In addition, if your website goes down too frequently, you could lose customers to competitors. You want to find a web host service that provides 24/7 support, including phone and email, so you can contact them whenever you need assistance.
The right web hosting plan for your business should be scalable so you can grow as your website traffic increases. You want to avoid getting stuck with a free or limited plan that doesn't allow you to increase your site's capacity, or you could face extra charges in the long run.
While the up-front costs of a web hosting plan can be high, many providers offer discounts for long-term commitments. It's also worth looking at the renewal fees to see what they are, as this can affect your budget. A good web hosting company will have various payment options, including monthly or annual subscriptions. This can make it easier to fit the cost of web hosting into your overall budget and give you the flexibility to upgrade or downgrade your package as your business grows or shrinks.
It would help if you chose a web hosting provider that offers backups to ensure your website data is safe in an emergency. It would help if you also looked for a web hosting provider that uses a reliable content delivery network to speed up your website's loading.
Your website's speed is crucial to your business efforts, especially when converting visitors into customers. Portent internal research also found that websites that load in under 1 second have a 2.5x higher conversion rate than those that take more than 5 seconds to load. You'll want to find a web host that provides fast and responsive server speeds so you can reach your marketing goals. Remember, you only get one first impression.
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Patrick Kelly is an online marketing expert and a successful business growth consultant. He is passionate about helping business owners and entrepreneurs access proven marketing resources and working capital to fund business growth. Patrick believes that small business owners and entrepreneurs drive the economy. He believes owning a business provides personal fulfillment, greater independence, and total control of your ideas.
Patrick Kelly
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